You guys, we gotta get on the same page about something- THIS. SHIT. TAKES. TIME. Unless you’re freakin Swedish, are an excellent financial budgeter, or enjoy having reeeally short hair, you’re not leaving icy blonde in one session. You’re just not. What you CAN leave with is an alternative beautiful color, carefully executed by your very skilled, very knowledgeable stylist. Yes that color may not be described as ASH (which, at this point I’m fairly sure most people don’t actually know what that looks like but just reeeeally like words they see on Pinterest). So, my advice to you- if you’re not down for the journey, maybe get comfortable with your current location.