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There are now more than 25M businesses on Instagram! Instagram leadership had the opportunity to visit one of those businesses this week, @Shinola. Touring their labs and meeting with their leadership team, we learned about the care and craft that goes into designing and building their products. Each product is assembled by hand on-site, many of them made up of dozens of pieces that are put together meticulously. I was inspired by the dedication of every technician to the quality of each individual product, and am excited to apply what I learned to how we build products at Instagram.

photo by @chenpamela

There are now more than 25M businesses on Instagram! Instagram leadership had the opportunity to visit one of those businesses this week, @Shinola. Touring their labs and meeting with their leadership team, we learned about the care and craft that goes into designing and building their products. Each product is assembled by hand on-site, many of them made up of dozens of pieces that are put together meticulously. I was inspired by the dedication of every technician to the quality of each individual product, and am excited to apply what I learned to how we build products at Instagram.

photo by @chenpamela

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Every city has its hero.
The #BMW #X2 in Detroit. Ready for its debut at #NAIAS next week.
#BMWNAIAS

Every city has its hero.
The #BMW #X2 in Detroit. Ready for its debut at #NAIAS next week.
#BMWNAIAS

The written word is one of the most romantic and oldest gestures of love. In celebration of Valentine’s Day, each Shinola store has a typewriter where you can write your loved one a traditional love letter, and we’ll make sure it gets to them. You bring the inspiration and we’ll take care of the rest. #Shinola #WithLoveFromDetroit

The written word is one of the most romantic and oldest gestures of love. In celebration of Valentine’s Day, each Shinola store has a typewriter where you can write your loved one a traditional love letter, and we’ll make sure it gets to them. You bring the inspiration and we’ll take care of the rest. #Shinola #WithLoveFromDetroit

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The Bixby! I guess I got a reason to start exercising. Thank you Shinola Detroit! #cruisin

The Bixby! I guess I got a reason to start exercising. Thank you Shinola Detroit! #cruisin

April 9th.

April 9th.

🍑😉 fotografia @sergiofontes_portrait .
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Look all by @charlotterusse

🍑😉 fotografia @sergiofontes_portrait .
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Look all by @charlotterusse

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#lawlesschair @shinola with Next:Space

#lawlesschair @shinola with Next:Space

What 10 minute interactions leads to 💕

Thank you @photoyozee 📸

What 10 minute interactions leads to 💕

Thank you @photoyozee 📸

Sweet arrangement for a mom expecting a baby girl. 🎀 I bought those glittery hearts for Vday but forgot to use them. They reminded me of gifts from my dad on Valentine’s Day. He would line up five valentine gifts for my three sisters, mom and me that would either be heart shaped boxes of chocolates with mini barbies on them or bud vases with roses and these glittery hearts. 💝

Sweet arrangement for a mom expecting a baby girl. 🎀 I bought those glittery hearts for Vday but forgot to use them. They reminded me of gifts from my dad on Valentine’s Day. He would line up five valentine gifts for my three sisters, mom and me that would either be heart shaped boxes of chocolates with mini barbies on them or bud vases with roses and these glittery hearts. 💝

Latest Posts

Hanging with the globetrotter. #detroit #shinola #friends

Hanging with the globetrotter. #detroit #shinola #friends

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Shinola X Mickey! #shinola #shinolawatches

Shinola X Mickey! #shinola #shinolawatches

Off to dream about my next trip to @shinola 😴 Night loves ❤ 📷: @emjoanne13

Off to dream about my next trip to @shinola 😴 Night loves ❤ 📷: @emjoanne13

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Weekly Border City Church admin meeting...These are my two best partners in creativity, inspiration and getting things done. (Welcome @mickeymccart to IG and follow him!)
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#ncmi #bordercitychurch #detroit #lovedetroit #detroitlove #church #churchplanting #coffeeshop

Weekly Border City Church admin meeting...These are my two best partners in creativity, inspiration and getting things done. (Welcome @mickeymccart to IG and follow him!)
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#ncmi #bordercitychurch #detroit #lovedetroit #detroitlove #church #churchplanting #coffeeshop

Shinola | Cass Corridor ~ one of Detroit’s most popular stores. Shinola watches are hand made right here in the city. They are made in the process of an assembly line and takes 30 people to make one watch. Every day, the factory makes between 500-700 watches. Fun fact: the name Shinola comes from an early 1900’s shoe polish brand called Shinola. Company founded by Tom Kartsotis 💡

Shinola | Cass Corridor ~ one of Detroit’s most popular stores. Shinola watches are hand made right here in the city. They are made in the process of an assembly line and takes 30 people to make one watch. Every day, the factory makes between 500-700 watches. Fun fact: the name Shinola comes from an early 1900’s shoe polish brand called Shinola. Company founded by Tom Kartsotis 💡

What a whirlwind of a week! 🤪 Was able to do and see so much, including the orignal @shinola shop downtown ⌚ Not only was the product and service impeccable, but this chai latte was v good 👌 📷: @emjoanne13

What a whirlwind of a week! 🤪 Was able to do and see so much, including the orignal @shinola shop downtown ⌚ Not only was the product and service impeccable, but this chai latte was v good 👌 📷: @emjoanne13

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With love, from Detroit ❣️
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#Shinola #Detroit #madeindetroit #love #valentines #valentinesday

With love, from Detroit ❣️





#Shinola #Detroit #madeindetroit #love #valentines #valentinesday

The written word is one of the most romantic and oldest gestures of love. In celebration of Valentine’s Day, each Shinola store has a typewriter where you can write your loved one a traditional love letter, and we’ll make sure it gets to them. You bring the inspiration and we’ll take care of the rest. #Shinola #WithLoveFromDetroit

The written word is one of the most romantic and oldest gestures of love. In celebration of Valentine’s Day, each Shinola store has a typewriter where you can write your loved one a traditional love letter, and we’ll make sure it gets to them. You bring the inspiration and we’ll take care of the rest. #Shinola #WithLoveFromDetroit

Introduced Philip and Victor to #daftpunk today on some very good gear at #shinola today. #shinolarocks #welovevynil
Thank you Shinola!

Introduced Philip and Victor to #daftpunk today on some very good gear at #shinola today. #shinolarocks #welovevynil
Thank you Shinola!

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Traveling to #Detroit? A stop @shinola is a must to not only top quality #wristwatches but their incredible #bicycles This one in #brass ! #puremichigan #MI #travel #family

Traveling to #Detroit ? A stop @shinola is a must to not only top quality #wristwatches but their incredible #bicycles This one in #brass ! #puremichigan #MI #travel #family

// made floral //

// made floral //

#shinola #midtown #detroit
A 🌟 spectacular 🌟 box (special blue dyed embossed paper with a matte hot stamped logo) for a spectacular game @shinola

A 🌟 spectacular 🌟 box (special blue dyed embossed paper with a matte hot stamped logo) for a spectacular game @shinola

#happyinshinola
#HappyInShinola
Hipster paradise #shinola #detroit

Hipster paradise #shinola #detroit

Thinking about @coachella

Thinking about @coachella

Timeless

Timeless

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I love plants but I suck at keeping them alive. I’ve killed an embarrassing amount of succulents, which are supposed to be easy 🤦🏼‍♀️ Yet for some reason I keep buying them. One of these days I’m going to figure out how to be a good plant mom! Loved this flower shop inside @shinola from summer 😍🌿

I love plants but I suck at keeping them alive. I’ve killed an embarrassing amount of succulents, which are supposed to be easy 🤦🏼‍♀️ Yet for some reason I keep buying them. One of these days I’m going to figure out how to be a good plant mom! Loved this flower shop inside @shinola from summer 😍🌿

Sipping my apple ginger spice herbal tea and enjoying these cute and yummy macaroons ❤️❤️❤️#thankful #tgif

Sipping my apple ginger spice herbal tea and enjoying these cute and yummy macaroons ❤️❤️❤️ #thankful #tgif

Design is everywhere, even under foot. #detroit #concretejungle #casscorridor #stamp #underfoot #construction #roadwarrior
Such an aesthetically pleasing display at @shinoladetroit -
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#shinola #watches #michigan #detroit #photography

Such an aesthetically pleasing display at @shinoladetroit -
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#shinola #watches #michigan #detroit #photography