Building better buy-in.
The key to success with any coach-client relationship will ultimately come down to trust. Their trust in you, the coach! And your trust in them, to follow the process and stick to their commitments.
Let’s be honest, it is the clients attitude in the 23 other hours of the day, surrounding their sessions with you, that will determine their success. Whether they are willing to adhere to things like upping their step counts or NEAT level. As well as keeping up their motivation for success and weight loss throughout the week so they can say no to unplanned lunches out.
When a client comes to you initially, it is easy to see that their willpower and motivation to suceed is at its highest. Keeping things this way is the tough part. Taking them from this early stage of excitement and eagerness to succeed, to a path which requires steady commitment, consistency and patience is where your relationship becomes important.
You must take the time early on to build a relationship based on trust and understanding. When the client knows that you are now emotionally invested in their long term success and that you have their best interests at heart only then will they listen to every word you say. If they feel you don’t care one bit about their next check in or fitness assessment, then why should they bother pass on lunches and evenings out with their loved ones?
I truly believe that we as coaches can offer so much more to people than 60minutes of our time in exchange for money. There needs to be a holistic approach and it needs to start with the coach. You need to go above and beyond what it is they expect from you, check in as often as you can! Truly take the time to listen to them when they are talking about what is important to them.
Spend time building a good relationship and you will never have to worry about the client’s buy-in 🙂
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